Learn about your users

Flexible analytics, monitoring and reporting on user interaction with digital products

Attract

Attract


Attract the most valuable users Attract

Manage your efforts among campaigns, SEO/SEM, your presence in social networks and affiliations with Prism data on how traffic impacts the digital performance of your product.

Example applications:

  • Optimize your campaigns to generate more inscreen views. 
  • Select key AdWords that cause visitors to view more spots in your video or audio. 
  • Balance your social media efforts by checking unique visitors brought by social media. 
  • Design creatives that suit the profiles of users who are interested in each of your product categories.
  • Use long term (visitor) conversion to assess the potential of different traffic sources.
Optimize

Optimize


Manage your product with data driven decisions based on the behavior of your users and its impact on your bottom-line.

Example applications:

  • Build up the value of your inventory by finding and setting up behavior based target groups. 
  • Deliver planned inventory in accordance with predictions regarding the number of visitors and page views.
  • Manage your video content based on how much inventory it creates. 
  • Share campaign costs with brands using sales attributed to campaign in product categories. 
  • Check and adjust how your service matches your visitor expectations with internal search information.
Optimize - increase revenues, lower your costs Optimize
Engage

Engage


Engage users with your product Engage

Develop your product using behavioral data to assure that your users are happy and willing to return.

Example applications:

  • Optimize user experience with reliable data about screen sizes, platforms and other parameters of your users' devices. 
  • Increase sales by removing checkout process problems found with funnel reports. 
  • Support user experience adapting to real visitor paths through your website. 
  • Get more conversions with online form input analysis. 
  • Manage your product features and categorization according to their popularity. 
  • Support A-B or multivariate testing with bounce and conversion measurement.

Business Quality Service


Gemius is a research and technology company, providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.

18 years
of experience in the online industry

300+ professionals
always ready to help

over 30 markets
in Europe, Asia and Africa

2500+
satisfied customers

450 000+ websites
measured during the year

12 000 Internet campaigns
monitored every month

See through your users

Flexible analytics, monitoring and reporting on user interaction with digital products

Contact us